Today’s consumers are more likely to make purchases based on their social media feeds than any other medium. This means that if you aren’t promoting your brand stories with paid ads, you could be missing out on a great opportunity to connect with customers.
Below are 10 strategies for encouraging consumer participation in brand stories via Facebook, Twitter, Instagram, and Pinterest.
1. Incorporate hashtags throughout stories to track social media conversations and connect with new customers
Hashtags are a great way to group your content on any of the major social media channels so that customers can easily find you. For example, simply tagging your Instagram posts with #B2CMarketing is a quick and easy way for consumers looking for this type of information to find it. Another benefit of using hashtags is that they create a unified experience across all platforms — meaning that if a customer sees a popular hashtag on Facebook, they will immediately recognize it when they see it pop up again on Twitter or Pinterest.
2. Customize your ads so they fit with the platform’s particular style and features
One of the best things about social media is that you can use it to interact with your customers on a more personal level than other platforms. For example, building off of our previous example, if you’re promoting a story on Facebook it might be helpful to include images and videos in addition to text and links. If you’re trying to target younger consumers, then perhaps adding emojis or memes would be the appropriate option. The key here is to understand what kind of content works best for each platform before moving forward with any paid promotion.
3. Ask customers to like, comment, or share your brand stories to earn rewards or set new goals
Encouraging participation is a great way to drum up interest around your brand’s story, whether it’s through social sharing, comments, or likes. Customers love the opportunity to be rewarded for engaging with brands they enjoy — and these types of incentives can encourage even more customer participation throughout various stages of the marketing funnel (i.e., from initial reach and awareness down to conversions). The beauty of this strategy is that if you’re using something like a Facebook contest app, then you’ll be able to track engagement through automated posts and responses as well as receive notifications when customers take specific actions on your site such as completing a purchase or registering for a webinar.
4. Simulate a real-life experience via virtual reality to drive engagement and emotional connection with customers
Virtual reality is becoming more popular in the marketing space due to its ability to create relatable experiences that resonate with consumers on an emotional level. This type of immersive technology can help you imagine what your product would be like if it were part of someone’s daily routine — such as trying on clothes while virtually standing in front of a mirror or cooking while watching ingredients magically come together in the kitchen. This type of content has been shown to not only increase consumer awareness and consideration but also help improve brand awareness and recall down the road.
5. Share customer stories with compelling visuals and links to drive engagement throughout the buyer’s journey
Similar to how online reviews can help encourage prospective customers to purchase a product, sharing content that includes previous customer testimonials and stretches goal case studies is another way you can increase your chances of generating awareness and ultimately lead generation. Frequently using this type of content — in addition to industry insight and your company mission — will not only demonstrate transparency but also help establish trust with new leads who may be unsure about engaging further.
6. Provide helpful tips or ideas on social media whenever relevant (but make sure they’re not too promotional)
The best types of brand storytelling strategies are those that aren’t overly self-promotional. While it’s important to utilize your social channels for promoting new posts, try to keep things more conversational to ensure you aren’t being too sales-y or spammy. For example, if nothing else, simply engaging with current customers and potential leads is a great way to build trust and rapport with both groups. Prospects are more likely to engage with brands that engage back — not just those that blast out promotional offers at every turn.
7. Make use of “relevant” hashtags (but don’t get carried away)
Using relevant hashtags on Instagram, Facebook and Twitter are important because it helps promote your content by putting it in front of large audiences who may be interested in what you have to offer. However, using generic hashtags like #marketing often doesn’t work very well because they’re too broad and aren’t typically associated with your brand. Instead, you should use specific hashtags that are easily searchable to those who may be interested in your products or services — but also make sure to vary them as much as possible to avoid looking spammy or overly promotional.
8. Create a dynamic, interactive piece of content with a live-streaming app
Live-streaming apps have been growing in popularity over the past few years due to their ability to engage audiences on an emotional level more so than simply uploading static pieces of content — such as blog posts or images. In fact, according to the 2020 Snapchat Marketing Report, marketers who use live videos receive 2.3x more organic views than those who don’t. This is because potential leads are much more likely to tune into your stream when they know it could be their only opportunity to watch something that’s happening in real-time. And since you’re interacting with customers directly through the app’s chat feature, you’ll also be able to answer any questions or concerns prospects may have — which is ideal for closing the deal.
9. Tell a compelling story with text, images, and video
Even without high-tech tools like virtual reality headsets, marketers can still engage consumers by telling a powerful story through all types of media. That means you should utilize blog posts to your advantage by writing an enticing introduction that keeps people engaged from start to finish through excellent storytelling. This also includes utilizing different types of visual content such as infographics, videos, and GIFs so prospects can become more intimately familiar with what you have to offer.
10. Use customer testimonials that are extremely honest and open
One way you can boost consumer positivity toward your brand is by featuring honest customer testimonials on your website or social channels. This is because social proof plays a large role in purchase decisions, especially when the customer isn’t yet familiar with you. That’s why it’s important to offer transparent reviews that are extremely detailed and avoid using “sugar-coated” language — prospects will be able to see right through it. Instead, make sure your testimonials provide detailed insight into what makes your products/services great while also letting customers know exactly what they can expect once they become customers themselves.
Use these tips and tricks to boost your business and generate more leads in 2021-22. If we missed any amazing tips that we should add here then please comment down below!