Mobile SEO in 2022 is often an afterthought for many businesses. This is especially true in the eCommerce space, where it’s assumed that customers will easily find your website if you have a good enough product or service. However, this simply isn’t true anymore – at least not if you want to be competitive.
According to research conducted by Forrester, “40% of smartphone users are using them to make purchase decisions while browsing retail sites.” That means that even if you run a business that should theoretically lend itself well to mobile use (like e-commerce), your customer might not be finding it when they’re searching on their phone.
Stating that “most don’t go beyond page one of search results.” In fact, “40 to 50 percent of clicks go to organic listings one through 10 on the first page. And that’s an incredible opportunity for businesses who are optimizing their sites for mobile search.”
These days, a major chunk of people rely on smartphones for all their Internet needs
The rise of mobile and its effect on SEO
Let’s start with a quick overview of how the world has changed since the turn of this decade. Back in 2010, approximately 80% of worldwide Internet usage was through desktops – which is still true today. However, around 2012-13 we saw a sharp decline in desktop usage and an increase in mobile use. This was mainly due to the release and proliferation of smartphones, as well as improved 4G connectivity and data plans.
StatCounter Global Stats, we’re now at about 48% global desktop usage vs 52% global mobile usage. That means that more than half the time people spend online is done so through their phones rather than their laptops- from watching videos and reading the news to shopping and checking out reviews. This means that if you have a website that isn’t optimized for these uses or doesn’t show up in the search results at all, you’ll be missing out on a large portion of potential customers.
In this article, we’re going to cover some tips and strategies which will help your business adapt to the ever-changing world of mobile SEO. We’ll also take a look at how best seo companies have adapted to this trend and what you can learn from it.
Mobile usability and user experience design
As a business, you should aim to make your website as easy and intuitive as possible. This means considering all aspects of the mobile experience, from load speed and page size to device compatibility. If you’re unsure what makes a good mobile UX, this article By Stacx is a great way to start. In short, think about page load speed as one of the major components, especially for eCommerce sites where people expect quick responses. Anything beyond four seconds can see your bounce rate skyrocket ( more on that later ) – so try to keep your site as lean as possible while still looking great.
Take care of basics
As a business, you need to strike a balance between your mobile and desktop versions. While it’s often easier to get away with a stripped back site on small screens, you should make sure that the basics are there – like contact details and an easy-to-find phone number. If your customers can’t easily get in touch with you on their phones, they’ll give up and go elsewhere. Plus, if you’re running an eCommerce store then getting these basics right will affect your conversion rate ( more on that later too ).
Adding a mobile version of your website is easier than ever thanks to responsive design frameworks which speed up the process significantly. Whichever one you choose will determine how seamlessly your site switches from desktop to mobile. For the best results, make sure that your developers are experienced in mobile-first design – it’s not something you want to underestimate.
Mobile SEO strategy
Now that you’ve got a grasp on what makes a good user experience, let’s talk about search engine optimization (SEO). If you’re new to this term then check out our beginner’s guide, or if you want more of an overview then Moz has the basics covered. In short, though, SEO is all about making your site visible when people use certain keywords in their searches.
What makes SEO so important for businesses is that it can often be the difference between success and failure when they launch – especially in the world of eCommerce where margins are low and competition high.
Keeping your site optimized for mobile is more complicated than on desktop. To start with, you need to give Google the signal that you have a dedicated version for smaller screens. You can do this by simply adding a tag in your head section which tells them what the canonical URL of each page will be. Once you’ve done this, Google can rank your pages better so they show up first when people look for businesses like yours.
The next step is to make sure that your meta description and title tags are working effectively across all devices – as these are two of the most important factors in getting searchers to click through to your site. As for the meta description, make sure it’s short but engaging. If you sell high-value items like watches or sunglasses then you might want to include some special keywords here which are only used by people looking to buy goods like yours.
Lastly, give your pages a unique URL across both versions of your site so that Google knows they’re different entities – and can rank them accordingly. At first, this will seem strange for eCommerce sites where URLs are usually long and complex, but just use something simple like “mobile” or “m.” at the start of each page name.
SEO for mobile devices is the future of search engine optimization, but Google still doesn’t want you to know that.
Mobile and desktop rankings must be separated and indexed as separate conversions (and data sets). We’re not there yet.
The biggest mistake people make with their meta description is using a generic one that sounds like it’s been lifted from a textbook. No – write something engaging instead.
Add your keywords naturally as well, otherwise, Google will penalize you for trying to game its system. For eCommerce stores, you should include the product name and price to entice customers who are searching for items like yours.
Title tags are another important factor in search engine rankings. These need to contain between 50-60 characters but should also speak to potential customers.
Make sure that your website is crawlable by Google bots by adding a sitemap – it’ll have more of an impact if this contains individual URLs which direct people through your store rather than outside pages, though.
Daily usage of mobile devices has already surpassed desktop usage worldwide, so it’s time businesses started optimizing for smaller screens instead. If you don’t know where to start then look at existing successful stores with what information you have available and reverse engineer their success. That being said, if you’re looking to put a greater emphasis on mobile then Stacx can help you.