SEO tips and strategies that can assist you to grow organically in 2022

Organic SEO is defined as the process of increasing traffic and visibility through unpaid (or “natural”) search engine results. Organic, when applied to SEO, means that you’re reaching potential customers organically without having to pay for advertising.

Over time, Google has been continually changing its algorithms to increase the relevancy of the results they show in response to a user’s query. To optimize your site effectively, it’s important to understand how these changes can affect your position in the SERPs and how best to take advantage of them.

15 SEO Tips to grow organically in 2022

1. Always be in the know with Google trends

It’s important to stay up-to-date with the current SEO landscape because every day, search engines are updating their algorithms with new ways to provide more accurate results.

Google Trends is a tool that allows you to see how often your target keywords are searched or trending over time, geographically specific data or in relation to other terms, making it easy to monitor performance for specific keywords and analyze trends in search behavior.

2. Save time with keyword tools

Keyword planners help you prioritize your efforts by showing which keywords will bring you the most traffic for your industry so you can focus on them first.

What makes the top ten lists provided by planner tools different from each other is the underlying data and how they’re weighted.

Microsoft’s Keyword Planner: Offers a complete list of keywords that you can target with your site. It then helps you determine just how competitive it will be for these terms and suggests new keywords, too.

Google Adwords Keyword Planner: Gives more weight to commercial intent than others such as Moz Keyword Explorer which looks at search volume and CPC cost rather than commercial intent. Be sure to check out Google Trends for related keyword suggestions or additional ideas based on your initial search term.

3. Collaborate with influencers in your industry

When it comes to SEO, successful collaboration can lead to link building and even greater traffic for your site.

One of the best ways to do this is by reaching out to industry influencers and collaborating on content with them, such as blogging together and leveraging each other’s audiences.

4. Segment your content into long-form or list posts for better SEO results

This allows you to create detailed blog posts that include more keywords and focus on a specific topic, which can help improve your chances of ranking higher in Google’s search engine algorithms. “Longer, more text-heavy pages tend to rank higher than shorter pieces.”

5. Optimize page load speed for faster indexing and better user experience

Google has been placing emphasis on web page speed as a key indicator of a site’s overall quality as it affects the user’s experience. In fact, Google recently released a report which suggests that as much as 40% of people will leave a web page if it doesn’t load within 3 seconds.

When optimizing your site for search engines, you should be thinking about how quickly your pages can load and whether they can be indexed by search engine crawlers in a reasonable amount of time. If not, this could have a negative effect on its indexing performance.

It’s important that you understand how to speed up your site if it takes longer than 3 seconds to load or if indexing is taking too long after content updates. This is why Page Speed Insights exists – to help you learn from others about how to improve your site speed.

6. Build a responsive website for mobile-friendliness

Google announced that it will be expanding its ranking algorithm to give mobile-friendliness as much weight as traditional desktop rankings.

Why? Because more than half of users click on links that take them to a mobile-friendly site and the number continues to grow.

To ensure your site is ready for these changes and help improve your page load speed, you can check out Google’s Mobile-Friendly Test – which quickly analyzes any given web page and tells you whether or not it qualifies as “mobile-friendly.”

7. Optimize for local search

It may not seem like a lot, but 55% of all Google searches conducted include the word “local”, whether it’s to find reviews, locations or businesses.

You can tap into this search behavior and optimize your site for these keywords so that you show up high in the SERPs when users are looking around their area for information on places to eat, shop and relax among others.

8. Choose video marketing over written content marketing since it’s more engaging

As we mentioned at the start of this post, visual content is now considered as one of the key drivers of online traffic as people want to watch videos rather than read text. Studies show that out of 1 million videos watched, 100 million are coming from YouTube.

9. Focus on inbound links for a higher search ranking

In the eyes of Google’s algorithm, external links from reputable websites can boost your site’s credibility and quality in the eyes of search engines. As such, it would be wise to focus on getting more high-quality backlinks pointing to your site from other related sites, especially those with high domain authority.

10. Be consistent in updating your website regularly since Google prefers up-to-date content

As much as there is not a specific time period where you need to update your site with fresh content, Google does prefer sites that have been updated within the last month or so because this shows them that you’re committed to updating your site with relevant and fresh content.

11. Create a blog for more inbound links

Sites that post original, useful and informative blog posts on a regular basis usually do well in search engine rankings as they provide quality content, which can attract backlinks from other websites. This will help improve the authority of those sites as it is another way for Google’s algorithm to gauge their overall importance and credibility. It is also a good idea to post your website’s URL within these blogs since bloggers tend to link out at the end of each article – this way you can get more direct links leading back to your site.

12. Write keyword-rich content

As we mentioned earlier, Google aims to give their users the best search experience possible. This is why they developed a ranking algorithm that takes into account how its users use the keywords and what results they were able to find using a specific query.

With this being said, it is extremely vital that you optimize your content with the targeted keywords to help users find what they are looking for.

13. Build quality backlinks from relevant sites

As much as creating original blogs and articles are important, so is getting external links pointing to your site since these come from other websites which have already established their authority in Google’s eyes. Thus, if you can get an authoritative website linking out to your site, this will send powerful signals back to Google that your site should be considered highly relevant and worth displaying higher up in the SERPs.

14. Add schema markups to improve organic traffic

Adding schema markup allows search engines like Google to understand what each page on your site is about – it lets them better understand the content of your web pages, essentially allowing you to “talk” to Google in a language they can easily interpret.

This is why search engine optimization (SEO) experts recommend adding rich snippets (schema markup) for all elements like articles, events, products and reviews since this would allow search engines like Google to display specific details or information about these items within their listings.

15. Research similar sites using Google Analytics

This is why research plays such an important role when it comes to search engine optimization (SEO) – by conducting competitor analysis, you can identify which techniques acquired their high rankings and use the same strategies to improve your site’s position in search engine results pages (SERPs).

By following the above steps, you should be able to improve your website’s search engine optimization and gain a higher search ranking.