Mobile SEO in 2022 is often an afterthought for many businesses. This is especially true in the eCommerce space, where it’s assumed that customers will easily find your website if you have a good enough product or service. However, this simply isn’t true anymore – at least not if you want to be competitive. According to research conducted by Forrester, “40%
The Web has changed the way business is done, and even made some jobs obsolete. Ironically, it’s also given rise to entirely new professions. One of these is the video marketer. Vloggers are now marketers for hire, creating videos that advertise products to their fan base – known as subscribers – who trust their opinions about everything from automobile tires to
Today’s consumers are more likely to make purchases based on their social media feeds than any other medium. This means that if you aren’t promoting your brand stories with paid ads, you could be missing out on a great opportunity to connect with customers. Below are 10 strategies for encouraging consumer participation in brand stories via Facebook, Twitter, Instagram, and Pinterest.