Mobile applications, or apps for short, are small software programs that run on a mobile device such as a smartwatch or smartphone. The term app is used to refer to the application being downloaded from an online store onto either the Apple iTunes Store or Google Play Store. Mobile applications have many benefits that can benefit all industries, for example: –
In recent years, the biggest players in the technology market have been talking a lot about Artificial Intelligence and how it’s going to change our lives in the near future. Already today we find ourselves surrounded by smart devices that help us with various tasks – from telling us the weather forecast for the upcoming week or playing a song that
Mobile SEO in 2022 is often an afterthought for many businesses. This is especially true in the eCommerce space, where it’s assumed that customers will easily find your website if you have a good enough product or service. However, this simply isn’t true anymore – at least not if you want to be competitive. According to research conducted by Forrester, “40%
It’s Important to make your website look good and easily accessible to your users, it helps in decreasing bounce rate, and the exit rate. Here we have mentioned the best practices to make your website look good to attract more audience. 1. Slider: The slider presents your website’s content to visitors and allows you to introduce new articles to the reader
The Web has changed the way business is done, and even made some jobs obsolete. Ironically, it’s also given rise to entirely new professions. One of these is the video marketer. Vloggers are now marketers for hire, creating videos that advertise products to their fan base – known as subscribers – who trust their opinions about everything from automobile tires to
Organic SEO is defined as the process of increasing traffic and visibility through unpaid (or “natural”) search engine results. Organic, when applied to SEO, means that you’re reaching potential customers organically without having to pay for advertising. Over time, Google has been continually changing its algorithms to increase the relevancy of the results they show in response to a user’s query.
Today’s consumers are more likely to make purchases based on their social media feeds than any other medium. This means that if you aren’t promoting your brand stories with paid ads, you could be missing out on a great opportunity to connect with customers. Below are 10 strategies for encouraging consumer participation in brand stories via Facebook, Twitter, Instagram, and Pinterest.
Knowing how to use AI for marketing is a must if you want your company to stay competitive in today’s evolving marketplace. Although many companies may view the topic of Artificial Intelligence (AI) as daunting, it is an area that marketers should familiarize themselves with. Whether you’re responsible for marketing or customer service within your organization, it’s important to understand how
How personalized are your emails? If you’re not thinking about personalization in any way, shape, or form, then I’m willing to bet that the answer is “not very” if you’re sending mass mailings. Email marketing is one of the best ways today’s marketers can connect with their customer base and increase loyalty — but only when it’s done correctly. The personalized
What do you need to know about the impact of Google MUM on SEO proceeding, Google’s new Artificial Intelligence Technology? We have some news for you. Google MUM is a new Artificial Intelligence Technology that Google is testing to help users find the most relevant pages. It’s part of Google’s efforts to understand the content better and deliver more accurate helpful