There’s no doubt that eCommerce is a huge opportunity. Online sales are expected to reach $4.5 trillion by 2021, and businesses of all sizes are looking to get in on the action. But with so much competition, how can you make sure your eCommerce website stands out from the rest? Here are 15 tips:
1. Keep it simple
When it comes to eCommerce website development services, less is definitely more. Visitors should be able to find what they’re looking for quickly and easily, without being bombarded with too much information.
To achieve this, focus on creating a clean and clutter-free design. Use plenty of white space and avoid using too many images or videos. And make sure your navigation is clear and easy to understand.
2. Make it responsive
With more people than ever before shopping on their mobile devices, it’s essential that your eCommerce website is responsive. This means that it should adjust to fit the screen of any device, whether it’s a desktop computer, tablet or smartphone.
If your website isn’t responsive, you’re likely losing out on potential customers. In fact, studies have shown that 61% of shoppers are unlikely to return to a site that isn’t mobile-friendly and 40% will go to a competitor’s site instead. You can find the best website development services to fulfill your requirements.
3. Use high-quality images
When selling products online, it’s important to use high-quality images. After all, customers can’t physically see or touch the product, so they have to rely on the images to get an idea of what it’s like.
Make sure your images are clear, and well-lit, and show the product from multiple angles. You might also want to consider using video to give customers a closer look at the product in action.
4. Highlight your unique selling proposition (USP)
What makes your eCommerce website different from all the others? What do you offer that your competitors don’t?
Your USP is what sets you apart from the competition and is an essential part of any successful marketing strategy. So make sure it’s prominently featured on your website and that visitors can easily see what makes you unique.
5. Offer free shipping
Free shipping is one of the most effective ways to increase conversion rates. In fact, a study by UPS found that 62% of shoppers are more likely to buy from a website if it offers free shipping.
If you can’t afford to offer free shipping on every order, consider offering it for orders over a certain amount or for loyalty program members. You could also highlight any other special offers on your homepage to encourage visitors to buy.
6. Make the checkout process easy
The checkout process is often where customers abandon their shopping carts, so it’s important to make it as smooth and easy as possible.
Start by ensuring that the process only requires a few steps. Then, allow customers to checkout as guests without having to create an account. And make sure all the form fields are clearly labeled and easy to understand.
You should also offer a variety of payment methods, so customers can choose their preferred option. And don’t forget to include security features like SSL encryption to give customers peace of mind.
7. Use customer reviews
Customer reviews are a great way to build trust and credibility with potential buyers. In fact, 88% of shoppers say they trust online reviews as much as personal recommendations.
If you don’t already have customer reviews on your website, start collecting them today. You could use a tool like Trustpilot or Feefo, or simply add a review section to your product pages.
8. Offer live chat
Live chat is another great way to build trust and credibility with your website visitors. It allows them to get their questions answered in real-time, without having to pick up the phone or send an email.
What’s more, live chat can also help increase sales by providing a personal touch. In fact, one study found that live chat helped increase conversion rates by 20%.
9. Invest in SEO
Search engine optimization (SEO) is essential for any eCommerce website that wants to attract organic traffic from Google and other search engines.
To start ranking higher in search results, you need to make sure your website is optimized for the right keywords. You should also focus on creating high-quality content that provides value to your target audience.
And don’t forget about link building. Getting links from other websites is one of the most effective ways to improve your SEO and boost your visibility in search results.
10. Analyze your data
If you want to improve your eCommerce website, you need to track your progress and analyze your data. This will help you identify any areas that need improvement and track your progress over time.
There are a number of tools you can use to track your data, including Google Analytics, KISSmetrics, and Mixpanel. Each tool has its own set of features, so choose the one that’s right for your needs.
By following these tips, you can create a successful eCommerce website that will attract more visitors and convert more sales. So implement these strategies today and see how they can help grow your business. Also, you can contact us for e-commerce website development services. Our experts will help you and provide you with the best solution you need.